Gamification is a very trendy term right now, what does it mean?
The main purpose for employing Gamification is to incentify, engage and improve user engagement. In devising a “game” you work out the particular behaviors you want and then give points when people exhibit those behaviors.
For example, at a recent conference I attended, an App was provided to download. Gamification was “provided” by offering points for leaving speaker feedback, looking at the exhibitors details, etc etc. The organisers then hoped that people’s natural competitive streak will mean they will compete (results published on a “Leaderboard”). To get further up the Leaderboard you need to leave more speaker and session feedback, all good behaviors.
Gamification is for Trendy Marketing People it has no Place in Sales, Right?
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