Using Gamification to Build Community and Create Leads #SocialSelling

Blog by @Timothy_Hughes

Gamification is a very trendy term right now, what does it mean?

Screen Shot 2014-12-15 at 17.50.15The main purpose for employing Gamification is to incentify, engage and improve user engagement.  In devising a “game” you work out the particular behaviors you want and then give points when people exhibit those behaviors.

For example, at a recent conference I attended, an App was provided to download.  Gamification was “provided” by offering points for leaving speaker feedback, looking at the exhibitors details, etc etc.  The organisers then hoped that people’s natural competitive streak will mean they will compete (results published on a “Leaderboard”).  To get further up the Leaderboard you need to leave more speaker and session feedback, all good behaviors.

Gamification is for Trendy Marketing People it has no Place in Sales, Right?

Screen Shot 2014-12-15 at 17.56.34Recently had a demonstration from a Gamification company called Rise (previously called Leaderboard) and it got me thinking. This is all…

View original post 689 more words

Advertisements

WHY I AM A WRITER

Kenneth Harper Finton

images

Try though we might, we cannot stop change from taking place. It is a natural process. Nature changes as part of life’s process because of the essential nature of change. Change is renewal and growth. It is people that pervert and oppose change for self-centered reasons.

Albert Einstein said, “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”

This is not a new revelation. La Tzu recognized that institutions and societies must change thousand of years ago. He said, “Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.”

So you wake up in the morning in a bad mood, somewhat depressed. It is easy to be depressed. Even your dreams can depress you. You can be feeling…

View original post 442 more words